Islander Hard Seltzer A Taste of Endless Summer
THE CHALLENGE
To craft a brand that speaks to surfers and reflects an active, health-conscious lifestyle, while also standing out in the competitive hard seltzer market. Islander needed to embody a sun-soaked island vibe and deliver a refreshing, better-for-you choice.
OUR ROLE
Brand design, Packaging design
IDENTITY
We built the brand around the essence of surf culture and island life, blending bold typography and vibrant colors to capture the energy of the waves and the warmth of a tropical paradise. The retro aesthetic ties it all together, giving Islander a timeless yet fresh appeal for its active, adventurous audience.
PACKAGING
The packaging takes cues from a retro-inspired aesthetic, featuring halftone image treatments and bold, saturated colors that pop on the shelf and in a cooler. The design reflects the laid-back yet energetic spirit of island life, creating a look that’s as refreshing and memorable as the product itself.
